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.."[33] Google Immediate, real-time-research, was released in late 2010 in an try and make search results much more well timed and appropriate. Historically website directors have spent months or even yrs optimizing a web site to improve search rankings. With The expansion in reputation of social media web sites and weblogs the main engines created improvements to their algorithms to allow new material to rank immediately in the search engine results.[34]
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